Build a stronger brand presence where your customers spend their time.
Sherrlinn helps businesses plan, create and manage social media activity around real business goals—not posting for the sake of posting or chasing vanity metrics.
Posting consistently is useful. Posting with purpose is better.
A strong social media approach starts with the audience and business objective. We consider what the business needs to communicate, which platforms are relevant and how each piece of content supports the customer journey.
- ✓Define the target audience and a practical business objective
- ✓Select platforms that fit the audience, offer and available resources
- ✓Build useful content pillars and a sustainable publishing rhythm
- ✓Keep messaging and creative consistent with the brand
- ✓Balance organic activity with paid support where appropriate
Choose platforms for a reason.
Every business does not need to be everywhere. The right mix depends on the audience, offer, content resources and growth goals.
Community and broad reach
Useful for local visibility, customer communication, events, offers and Meta advertising.
Visual brand building
Strong for products, lifestyle, services and businesses with useful visual stories to tell.
Professional credibility
Suited to B2B visibility, expertise, recruitment, partnerships and professional audiences.
Short-form discovery
May suit businesses able to create regular, useful and authentic video-led content.
Clear starting points for ongoing support.
Final scope depends on platforms, content volume, creative requirements, approvals, community needs and paid campaign support.
Starter Social
From R3,500/monthFor smaller businesses needing a consistent branded presence.
- One primary platform
- Monthly content plan
- Branded graphics and captions
- Content scheduling
- Basic monthly reporting
- Approval workflow
Business Social
From R5,500/monthFor more frequent content, broader planning and stronger support.
- Up to two suitable platforms
- Broader monthly content mix
- Branded creatives and captions
- Scheduling and profile support
- Monthly reporting and recommendations
- Campaign planning guidance
Growth Social
From R8,500/monthFor more content, deeper optimisation and paid campaign support.
- Expanded content programme
- Multi-platform coordination
- Creative testing direction
- Meta Ads management support
- Conversion and website alignment
- Deeper performance reviews
Custom Management
Quoted individuallyFor specialised content, community or campaign requirements.
- Custom platform mix
- Tailored content volume
- Campaign-specific creative
- Flexible reporting needs
- Agreed community support
- Custom strategic input
Important: paid advertising spend is paid separately to the relevant platform and is not included in Sherrlinn’s management fee. Scope and responsibilities are agreed before work begins.
A content system built around your brand and audience.
A balanced content mix helps a business stay useful, credible and commercially relevant without making every post a sales pitch.
Organic content and paid campaigns can work together.
Organic activity builds an ongoing presence and helps customers understand the brand. Paid campaigns can extend reach to suitable audiences when the message, creative and destination are ready.
- ✓Organic content supports familiarity, trust and consistency
- ✓Paid campaigns can expand targeted reach
- ✓Strong creative and clear offers support both approaches
- ✓Landing pages and conversion tracking still matter
Social advertising can form part of a wider Digital Growth plan alongside search-led channels such as Google Ads.
What a purposeful monthly approach could include.
This is an illustrative example—not a completed client campaign, case study or performance claim.
Service business content programme
A hypothetical monthly framework for a service business that wants a clearer, more consistent presence.
Education, trust, proof, offers and engagement
Facebook and Instagram where audience fit is established
Branded graphics, photography, short video and useful updates
A sustainable cadence agreed around available resources
Selected campaigns for suitable offers or content
Monthly context, observations and next-step recommendations
Track what helps the business move forward.
We look beyond vanity metrics alone and connect reporting to agreed objectives. The useful signals depend on the campaign and customer journey.
Social media works better when there’s somewhere strong to send people.
Reach and engagement create more value when the next step is clear. A suitable website or landing page should help mobile visitors understand the offer and act without friction.
- ✓Relevant landing pages and clear calls to action
- ✓Fast, mobile-friendly presentation
- ✓Simple forms, click-to-call and WhatsApp options
- ✓Conversion tracking for agreed customer actions
- ✓Consistent messaging from post or ad to page
Where required, we can support the journey through Website Design, Website Redesign and the wider Digital Growth system.
A practical, collaborative process.
Support social media with the right digital foundations.
Clear answers about social media marketing.
How much does social media management cost in South Africa?
Sherrlinn’s ongoing management starts from R3,500 per month. Final pricing depends on the number of platforms, content volume, creative needs, approvals and paid campaign support.
Which platforms should my business use?
The right platforms depend on your audience, offer, content resources and goals. We recommend a focused mix rather than assuming every business needs every platform.
How often should we post?
A useful frequency depends on the platform, content quality and what the business can sustain. We agree a practical rhythm instead of posting more simply to fill a calendar.
Do you create graphics and captions?
Yes. Branded graphics and caption writing can form part of the agreed monthly scope. Photography, complex video and specialist production may be quoted separately.
Is ad spend included?
No. Paid advertising spend is paid separately to the relevant platform and remains under the client’s control. Sherrlinn’s fee covers the agreed management scope.
Can you manage Meta Ads?
Yes, where Meta advertising is suitable. Scope may include campaign planning, audience setup, creative coordination, tracking support and ongoing optimisation.
Do you guarantee followers or sales?
No. Social performance depends on the audience, offer, creative, budget, customer journey and other factors. We focus on sound strategy, consistent execution and evidence-led improvement.
Can you work with content I already have?
Yes. Existing photography, video, brand assets and subject-matter input can be incorporated when the material is suitable and the necessary usage rights are available.
Let’s build a social media presence with a clear purpose.
Tell us about your business, audience and what you want social media to help achieve.
Practical support across the content system.
Social Strategy
Clarify the audience, objectives, platforms and role of social media.
Content Planning
Turn priorities into useful content pillars and a workable calendar.
Graphic Creatives
Create branded visual assets that feel consistent and professional.
Caption Writing
Write clear, useful captions with an appropriate voice and next step.
Scheduling
Prepare and schedule approved content for consistent publishing.
Community Guidance
Provide practical guidance for comments, messages and customer care.
Meta Ads Support
Support suitable paid campaigns without confusing spend with fees.
Reporting
Review meaningful performance indicators with clear context.
Profile Optimisation
Improve profile information, presentation and customer pathways.
Campaign Planning
Connect messages, creative, audience, landing page and measurement.