Reach customers who are already searching for what you offer.
Sherrlinn helps businesses plan, launch and optimise Google Ads campaigns around real search intent, clear conversion goals and measurable performance—not clicks for the sake of clicks.
Capture demand when customers are ready to act.
Google Ads can create faster search visibility when people are already looking for a service or product. It works best when the offer is clear, targeting is realistic, the website can convert and meaningful actions can be tracked.
- ✓Reach people searching with relevant commercial intent
- ✓Target suitable locations, services and campaign priorities
- ✓Support launches, seasonal demand or faster visibility alongside SEO
- ✓Measure calls, forms and other agreed conversion actions
- ✓Improve decisions with real search-term and campaign data
Google Ads is not automatically the right channel for every business. We first consider demand, competition, offer strength, conversion readiness and whether the available budget is commercially sensible.
Strategic management across the full campaign.
Every part of the account should support a clear business goal and a useful customer journey.
Keyword Research
Identify relevant searches, intent and realistic campaign opportunities.
Campaign Structure
Organise services, locations and themes into manageable campaigns.
Search Ads
Create focused ads that reflect what the searcher is trying to find.
Ad Copy
Write clear, relevant messages aligned with the offer and landing page.
Location Targeting
Focus spend on appropriate geographic areas and business markets.
Negative Keywords
Reduce irrelevant traffic by excluding unsuitable searches.
Conversion Tracking
Measure agreed actions such as enquiries, calls or purchases where possible.
Bid & Budget Optimisation
Allocate budget and refine bids using campaign evidence.
Landing Page Alignment
Connect each ad to a clear, relevant and usable destination.
Reporting
Provide clear performance context, observations and next-step recommendations.
The ad is only one part of the customer journey.
Paid search works when the search, message, landing page and measurement system reinforce one another.
A campaign cannot compensate indefinitely for a confusing or slow website. Where needed, we may recommend Website Design or Website Redesign improvements before scaling spend.
Clear starting points for focused campaign management.
Final scope depends on the number of campaigns, services, locations, conversion actions and account complexity.
Starter Search
From R3,500/monthFor a focused search campaign with limited scope.
- Campaign and keyword planning
- Focused search campaign
- Ad copy and extensions
- Negative keyword management
- Basic conversion tracking support
- Monthly review and reporting
Business Search
From R5,500/monthFor multiple campaigns, services or locations.
- Everything in Starter
- Multiple campaign themes
- Location and schedule refinement
- Ongoing search-term reviews
- Budget allocation support
- Landing-page recommendations
Growth Search
From R8,500/monthFor more complex accounts, broader optimisation and testing.
- Expanded account structure
- Multiple services or markets
- Ad and landing-page testing direction
- Deeper conversion analysis
- More frequent optimisation
- Strategic performance reviews
Custom Management
Quoted individuallyFor specialised requirements or larger accounts.
- Custom campaign scope
- Complex targeting requirements
- Tailored tracking needs
- Flexible optimisation plan
- Custom reporting cadence
- Agreed strategic support
Important: Google Ads media spend is paid separately to Google and is not included in Sherrlinn’s management fee. The advertising account and spend remain under the client’s control.
Good campaigns start before the first ad goes live.
Before recommending a structure or budget, we work through the commercial context around the campaign.
- ✓Business goals and the role paid search should play
- ✓Target customers, services, offers and suitable locations
- ✓Search landscape and competitor considerations
- ✓Website, landing-page and conversion-path readiness
- ✓Tracking requirements and budget suitability
Launch, learn and improve.
Launching the campaign is the start of the work. Search behaviour, competition and account data need regular review so decisions can improve over time.
- ✓Review search terms and add appropriate negative keywords
- ✓Refine budget allocation, bids, locations and schedules
- ✓Test suitable ad messages and campaign variations
- ✓Check conversion tracking and landing-page alignment
- ✓Review performance monthly with clear context and recommendations
Performance cannot be guaranteed. We work toward agreed objectives, monitor evidence and make practical recommendations based on what the account shows.
What a focused search strategy could include.
This is an illustrative example—not a completed client campaign, case study or performance claim.
Local service enquiry campaign
A hypothetical campaign for a service business that wants relevant enquiries from selected locations.
Focused service-based search campaign
Selected service areas and suitable schedules
High-intent service and problem searches
Jobs, training, DIY and irrelevant searches
Forms, calls and agreed contact actions
Relevant offer, proof and clear next step
Paid search and organic search can work together.
Google Ads can capture immediate search demand while SEO develops broader, long-term organic visibility. Search-term insights may also reveal useful content questions, service priorities and landing-page opportunities.
- ✓Ads can support immediate visibility for selected searches
- ✓SEO strengthens long-term organic foundations
- ✓Campaign insights can inform useful content and page improvements
- ✓Both channels work better when the website is clear and conversion-ready
Support paid search with a stronger digital foundation.
Clear answers about Google Ads management.
How much does Google Ads management cost in South Africa?
Sherrlinn management starts from R3,500 per month for focused search campaigns. Final pricing depends on campaign count, services, locations, tracking needs and account complexity.
Is ad spend included in the management fee?
No. Media spend is paid separately to Google and remains under the client’s control. Sherrlinn’s fee covers the agreed planning, setup, management, optimisation and reporting scope.
What budget should I start with?
A suitable budget depends on search demand, competition, location, commercial value and the learning required. We recommend a starting range only after reviewing the opportunity and business goals.
How quickly can a campaign launch?
A focused campaign may be prepared relatively quickly once access, approvals, tracking and landing pages are ready. More complex accounts require additional planning and testing.
Do you guarantee leads?
No. Advertising performance depends on demand, competition, budget, offer, website experience and other factors outside any provider’s control. We focus on sound setup, clear tracking and ongoing optimisation.
Can you manage an existing Google Ads account?
Yes. We can review an existing account, identify practical priorities and agree an appropriate management scope without discarding useful history unnecessarily.
Do I need conversion tracking?
Conversion tracking is strongly recommended because clicks alone do not show whether campaigns are supporting useful business actions. Tracking feasibility depends on the website and customer journey.
Can you help with landing pages?
Yes. We can recommend improvements, redesign an existing page or build a suitable landing page where required. The exact design or development scope is quoted separately.
Let’s build a Google Ads campaign around real search demand.
Tell us what you offer, where your customers are and what you want the campaign to achieve.